Senior Product Enablement Manager

📋 Description

• Define how Hightouch creates, communicates, and proves customer value for GTM success.
• Turn product capability into a seller-friendly value story across buyers.
• Establish connective tissue from buyer problems to use cases, product, proof, and business case.
• Cross-functional collaboration with Product, Product Marketing, Sales Leadership, Solutions
• Partner with launch teams to define GTM answers for launches and releases.
• Help certify readiness against defined product criteria and enable field execution.

🎯 Requirements

• 7+ years in product marketing, product enablement, solutions marketing, or adjacent go-to-market
• Track record of authoring frameworks, not just collateral, with measurable business impact.
• Direct experience with products sold to both technical and business buyers (Martech, data
• Evidence that sellers actually used what you built.
• Fluency in a qualification methodology (e.g., MEDDPICC).
• Comfort operating across functions without formal authority.