Head of Product Marketing

📋 Description

• Own and evolve segment positioning and messaging (HR, L&D, enterprise vs. SMB) as our product
• Define the narrative architecture for new products and packaging, including the credit-based
• Lead GTM strategy and execution end-to-end for major product and feature launches, directing
• Build, manage, and develop the product marketing team, setting standards for output quality and
• Own the sales enablement library, battlecards, decks, case studies, built globally and localised
• Direct market and competitive research and convert findings into product implications, USPs, and

🎯 Requirements

• 10+ years in product marketing, including 3+ years leading or managing a team.
• Built and scaled a product marketing function, including sales enablement infrastructure and
• You write and message at an executive level, translating technical and commercial complexity into
• You're comfortable operating at leadership level across segments and geographies in a global
• You're analytical and fluent in using competitive, win/loss, and customer data to inform and defend
• Experience in HR tech, L&D, language learning, or education.

🎁 Benefits

• Remote work but occasional travel may be required for business engagements or events.
• Join a collaborative international team shaping how the world learns.
• Global, inclusive workplace culture with opportunities to shape Berlitz’s next-generation B2B