Senior Marketing Systems Architect

📋 Description

• Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake
• Own the Marketo-to-Snowflake data sync: audit field mappings, identify gaps and redundancies, and
• Redesign segmentation architecture so audience definitions are consistent, maintainable, and
• Improve lead routing, audience activation, and operational workflows to strengthen lifecycle
• Lead MarTech stack health and rationalization: assess platform utilization against cost, flag
• Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable

🎯 Requirements

• 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a
• Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms — you've owned platform
• Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting
• Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures
• Hands-on experience implementing and operating a reverse ETL or CDP platform.
• Familiarity with modern data platforms (Snowflake or equivalent), data warehouse-to-MAP sync

🎁 Benefits