Job Description
Position Summary
Ironmark is seeking a Strategic Account Manager to support franchisees and local operators participating in multi-location marketing programs. This role serves as the primary day-to-day contact for assigned locations, helping them understand available services, make informed marketing decisions, and get greater value from their investment.
The Strategic Account Manager connects each location’s business goals with coordinated execution across paid media, SEO, social media, content, creative, web, analytics, print, and marketing technology. They guide onboarding, maintain proactive communication, explain performance clearly, and help local owners navigate priorities, opportunities, and challenges.
The right person will bring digital agency experience, a strong understanding of multi-location marketing, and the confidence to manage a large portfolio of local client relationships. They should be comfortable advising business owners, interpreting performance, resolving concerns, and coordinating work across internal service teams.
Primary Responsibilities & Ownership
The Strategic Account Manager owns the day-to-day experience, health, and growth of assigned location relationships, ensuring each client receives clear guidance, responsive support, and a consistent experience within the broader brand program.
- Serve as the primary day-to-day contact for assigned franchisees, local operators, and participating locations.
- Lead recurring location meetings, performance conversations, onboarding sessions, and planning discussions.
- Translate each location’s business goals, market conditions, and budget into clear marketing priorities and next steps.
- Coordinate integrated programs across paid media, SEO, social media, content, creative, web, analytics, print, and other services.
- Monitor location satisfaction, engagement, program adoption, performance trends, and potential risks across the assigned portfolio.
- Proactively address concerns and lead difficult location-level conversations with clarity, professionalism, and sound judgment.
- Partner with channel specialists to interpret performance and present practical, business-focused recommendations.
- Identify opportunities to improve retention, increase service adoption, and expand location participation through relevant Ironmark services.
Key Areas of Focus
Location Relationship Management & Strategic Guidance
- Build credibility with franchisees and local operators by understanding their business goals, market conditions, challenges, and growth priorities.
- Help location clients prioritize marketing opportunities based on business impact, available budget, and operational readiness.
Multi-Location Program Management
- Manage a scalable portfolio of location relationships within larger franchise and multi-location programs.
- Lead location onboarding, education, adoption, and ongoing engagement across available marketing services.
- Deliver a consistent client experience while adapting guidance to each location’s market, maturity, goals, and needs.
Digital Marketing Strategy & Performance
- Understand how paid media, SEO, content, social media, web, analytics, and related services work together.
- Review performance with channel experts and translate data into clear insights, recommendations, and business implications.
- Connect brand-level strategy and reporting with practical location-level execution, performance, and next steps.
Cross-Functional Coordination & Growth
- Coordinate between location clients and Ironmark’s strategy, media, SEO, creative, web, analytics, operations, and production teams.
- Create clear internal direction, confirm ownership, surface risks early, and keep deliverables moving.
- Partner with leadership on location retention, account planning, service adoption, and opportunities to expand participation.
Qualifications
Required
- 4+ years of client-facing account management, strategy, or client services experience in a digital marketing agency.
- Direct experience supporting franchise or another multi-location business model.
- Experience managing a large portfolio of client relationships, workstreams, timelines, and stakeholders at the same time.
- Working knowledge of paid media, SEO, content, web, analytics, and performance reporting.
- Ability to interpret marketing data, identify meaningful trends, and communicate practical recommendations to local business owners.
- Strong written, verbal, presentation, and relationship-building skills, including the ability to navigate difficult client conversations professionally.
Preferred
- Experience working directly with franchisees, dealers, local operators, or individual locations within a larger brand system.
- Familiarity with CRM, project management, reporting, call tracking, and marketing automation tools.
What Makes Someone Successful in This Role
The ideal candidate understands that strong location account management is more than responsiveness. They anticipate needs, create clarity, connect marketing activity to local business goals, and help owners make better decisions while maintaining a consistent client experience across a large portfolio.
They understand the complexity of multi-location marketing and can earn trust with franchisees and local operators who need practical guidance, reliable follow-through, and measurable value. They communicate directly, stay organized, remain calm under pressure, and bring the right internal resources together to solve problems.
Why Join Ironmark
Ironmark is a growing marketing services company that brings digital, creative, print, production, data, and technology together for multi-location and franchise brands. This role is an opportunity to work with complex client organizations, shape scalable marketing programs, and help clients connect national strategy with meaningful local-market execution.
EEO Statement
Ironmark is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.
Originally posted on Himalayas
