Customer Journey & CRO Specialist
ExperianRemotely
analyticsproduct analyticsweb analyticscrodatadata driven decision makingmultivariate testingcustomer journey
Job Description
📋 Description
- Lead end-to-end optimization of digital customer journeys across channels for SME digital channels.
- Use CRO, analytics and AI to improve conversion, engagement, retention and revenue.
- Define and evolve journey strategy, map opportunities, and ensure consistency across touchpoints.
- Manage hypothesis backlog, prioritize initiatives, and run A/B and multivariate tests.
- Monitor journey KPIs, identify bottlenecks, and analyze funnels, cohorts and omnichannel journeys.
🎯 Requirements
- Customer Journey
- CRO (Conversion Rate Optimization)
- Experimentation (A/B Testing and Multivariate Testing)
- Analytics and Data-Driven Decision Making
- Web & Product Analytics
- AI & Customer Journey Optimization
🎁 Benefits
- Experian Career Benefits
- Global opportunities and inclusive culture
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