Product Owner Salesforce Marketing Cloud

📋 Description

• Act as a bridge between business, Marketing/CRM and technology, translating needs into product
• Build and maintain product vision, strategy and roadmap aligned with business goals.
• Manage, prioritize and evolve backlog considering business value, customer experience, technical
• Gather and understand CRM, campaigns, segmentation, journeys and customer communications needs.
• Structure and detail requirements, user stories, acceptance criteria and business rules.
• Work with technical teams to define and evolve Salesforce Marketing Cloud solutions.

🎯 Requirements

• Availability to work in hybrid mode in Moema/SP.
• Experience as Product Owner or in roles related to digital product management.
• Experience with Salesforce Marketing Cloud, especially CRM initiatives, campaigns and journeys.
• Knowledge of CRM concepts, Customer Journey, segmentation and customer lifecycle.
• Experience in backlog management and prioritization.
• Ability to translate business needs into functional requirements and user stories.

Differentials

• Certifications in Salesforce Marketing Cloud and/or Data Cloud.
• Experience in the insurance market.

Benefits and Incentives

CLT 40h weekly with hybrid work. Benefits include health plan, dental, meal card, life insurance, home-office allowance, gym, and more.