Principal SEO (w/m/d)

📋 Description

• Develop and own our holistic SEO strategy across Technical, Content, and Offpage to drive growth.
• Lead and develop the SEO team, fostering ownership, learning, and measurable outcomes.
• Strategically steer the SEO roadmap with clear priorities and KPIs with direct business impact.
• Collaborate with Communications, Product, Tech and Design on technical and content SEO initiatives.
• Own Technical SEO topics like crawlability, indexing, site architecture, Core Web Vitals, and
• Develop data-driven content and link-building strategies focusing on E-E-A-T and organic growth.

🎯 Requirements

• 5–7 years of SEO experience with proven organic growth and lead generation.
• 2–3 years of leadership experience, building or scaling SEO teams.
• Deep expertise in Technical SEO, On-Page, Content strategy, and Offpage/Linkbuilding and how to
• Proficient with SEO tools: Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto or
• Experience collaborating with development teams; strong technical knowledge (HTML, CSS, JavaScript
• Familiar with AI-based work and GEO (Generative Engine Optimization), KI/LLM optimization

🎁 Benefits

• Hybrid work concept with international flexibility; potential for up to 30 days abroad per year.
• Office in Berlin-Friedrichshain with modern amenities.
• Onboarding day, buddy program, and supportive team culture.
• Transparent all-hands and quick decision-making, open feedback culture.
• Team spirit, memorable team and company events.
• Extra benefits: 29 vacation days plus 2 extra days, Wellhub discount membership, corporate benefits.