UA Manager

📋 Description

• Own App UA at Scale: Take ownership of app install campaigns across AppLovin, Google UAC, Facebook
• Drive Daily Performance: Monitor live campaigns daily, make proactive budget and bid adjustments
• Lead Creative Strategy: Analyze top-performing creatives and competitive trends, identify what's
• Manage a Creative Ecosystem: Coordinate with our internal creative team - briefing, reviewing, and
• Navigate Attribution Complexity: Work across multiple campaign types, manage cross-channel
• Build Toward LTV: Set and optimize against primary KPIs rooted in revenue and predictive lifetime

🎯 Requirements

• App UA Track Record: Proven experience scaling app install campaigns across at least two of
• Spend-Scale Comfort: You've managed large daily budgets in a live environment and know how to
• Creative Judgment: You can analyze performance data to identify what creative is working, brief
• Attribution Fluency: Solid understanding of mobile attribution, MMP setup (Adjust preferred), and
• LTV & Revenue Focus: Experience optimizing toward revenue-based KPIs and predictive LTV
• Problem-Solving Operator: You diagnose, you act, you iterate. You don't wait for weekly reviews to

🎁 Benefits

• Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our
• Scale With Almedia: Grow alongside a startup that has been profitable from day one.
• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible
• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club