Senior Analyst, Insights & Paid Media

📋 Description Own performance reporting and analysis across paid media channels (paid search, paid social Analyze KPIs: CTR, CPC, CPA, conversion rate, ROAS, pacing Provide data-driven recommendations to improve campaign performance, budget allocation, bidding Develop performance projections and investment recommendations across campaigns, markets, channels Support tracking, tagging, pixel implementation, and measurement QA Analyze full-funnel media performance and connect investments to pipeline impact and business 🎯 Requirements 8+ years of experience in paid media, performance marketing, or related analytics Strong experience across paid media channels (search, social, display, video, programmatic) Advanced knowledge of Google Ads, Microsoft Advertising, Meta Business Manager, LinkedIn, and DSPs Strong understanding of CPA, ROAS, attribution, incrementality, significance, and experimentation Experience creating dashboards/reports with Google Analytics, Tableau, Looker, Power BI, or Ability to translate complex questions into structured analyses and recommendations 🎁 Benefits Competitive salary range based on location, experience, and market conditions Annual bonus eligibility Comprehensive health, wellness, medical, life, and disability insurance Paid time off and parental leave Retirement savings and financial wellness support Flexible remote work opportunities