Senior Director, Product Marketing
AppfireJob Description
📋 Description Lead enterprise Product Marketing strategy and GTM programs. Shape market narratives and portfolio positioning. Drive cross-functional GTM leadership with exec involvement. Develop a high-performing Product Marketing organization. Champion AI-enabled marketing practices and scalable processes. Represent Product Marketing as a strategic business leader. 🎯 Requirements 10–12+ years in product marketing with 7+ in leadership. Proven B2B SaaS leadership experience. Experience evolving PMM to theme-based GTM strategies. Experience building enterprise GTM and scalable operating models. Cross-functional leadership and executive alignment skills. Partner with Sales for product-led messaging and revenue motions. 🎁 Benefits Product-first SaaS B2B environment with enterprise focus. Meaningful, high-impact work influencing product direction. Equity for all employees and 25–30 days PTO yearly. Comprehensive health coverage (medical, dental, vision). Life, critical illness, and disability insurance. CAD 600 yearly sport allowance for fitness activities.