Senior Director, Product Marketing
AppfireJob Description
📋 Description Define and scale the company’s Product Marketing strategy, operating model, and enterprise GTM Shift from product-centric marketing to theme-based GTM programs and market narratives. Collaborate with Product, Sales, Customer Success, Channel, Demand Gen, and Exec Leadership to Establish scalable processes and high-performing Product Marketing capabilities. Embed AI-enabled and modern marketing practices to speed execution and impact. Represent Product Marketing as a strategic business leader with data-driven insights. 🎯 Requirements 10–12+ years in product marketing with at least 7 years in leadership. Experience leading managers/marketers in B2B SaaS or tech. Track record evolving go-to-market strategies (solution/portfolio/theme-based). Experience building enterprise GTM strategies, launch frameworks, and scalable operating models. Proven ability to transform organizations with cross-functional executive alignment and strategic Ability to partner with Sales on product-led sales plays and revenue motions. 🎁 Benefits Product-first SaaS B2B environment with enterprise focus. Meaningful, high-impact work shaping product direction and customer success. Equity eligibility for all employees; ownership mindset and growth alignment. Unlimited PTO plus 10 paid holidays; comprehensive health benefits. Volunteering days and wellness perks; remote-work setup stipend and equipment access.