Product Marketing Manager B2C

📋 Description

• Build the engagement engine with Alan Play that makes 500k members come back to their health every
• Own the lifecycle: onboarding, activation, reminders, reactivation and win-back
• Run events rebuilt almost from scratch, so the tenth Alan Cup costs as much as the first
• Measure opens and clicks, not what a campaign actually did to daily engagement
• On the B2B side, keep the pitch fresh between releases, as Play ships fast
• Build a lifecycle layer designed for personalisation, running on the segmentation and

🎯 Requirements

• Retention and lifecycle marketing at scale on a consumer product - subscription, gaming, social
• Build systems, not just campaigns - walk us through machinery you built that made the next campaign
• Analytical rigour - read a funnel, design a segment, set up a holdout, call a result
• Horizontal operator - held many audiences and several countries at once
• Genuinely hands on - want to run the campaigns yourself at the start
• Branding sensitivity - express the personality of the product you market and create great moments

🎁 Benefits

• Flexible Office - amazing office space at our HQ, sponsored co-working hubs or a full-remote
• All the tools you need - Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling
• Flexible vacation policy and flexible working hours
• Transport - country-specific commuter benefits
• Learning & Training opportunities - highly flexible Training policy, free books and budget to
• Personal growth through coaching - every Alaner is paired with a dedicated coach from day one