Sr. Manager of Growth Marketing

📋 Description

• Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual
• Identify and develop new growth opportunities that balance member needs, client priorities, and
• Build and execute omnichannel acquisition strategies, optimizing audience segmentation, channel
• Establish testing roadmaps focused on improving demand generation, enrollment, engagement, and
• Partner with Sales, Client Relations, Growth Operations, Finance, and other business teams to
• Lead conversion rate optimization initiatives across websites, landing pages, enrollment journeys

🎯 Requirements

• 8+ years of experience in growth marketing, performance marketing, demand generation, subscription
• Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare
• Strong expertise in paid media, lifecycle marketing, CRM, conversion rate optimization, marketing
• Proven ability to achieve ambitious customer acquisition, engagement, and revenue targets through
• Deep understanding of customer journeys, attribution, marketing automation, experimentation
• Experience developing segmentation strategies and personalized campaigns that improve customer

🎁 Benefits

• Salary range of $88,700–$124,200, with compensation determined by qualifications, skills
• Competitive overall compensation package with potential company bonus opportunities.
• Medical, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Generous paid time off.
• Free gym membership providing access to more than 13,000 fitness locations across the United States.