Global PR & Communications Manager to H&M HOME
H&M GroupStockholmFull TimeMarketing
Remotely
influencer marketingmedia relationscrisis communicationspress releasesjournalists
Job Description
📋 Description
- Lead the global PR & communications strategy for H&M HOME.
- Drive earned media and influencer engagement to grow brand perception.
- Collaborate with markets, agencies, and partners on campaigns.
- Manage internal comms to highlight PR activations’ impact.
- Oversee budgets and cross-functional activities with the marketing team.
- Lead executive profiling and thought leadership initiatives.
🎯 Requirements
- Senior PR experience in premium fashion, lifestyle, or interior brands.
- Strong global media, influencer, and cultural trend knowledge.
- Commercial mindset linking comms to business results.
- Proven success with large-scale PR campaigns and crisis comms.
- Global media network with experience in GB/FR/DE preferred.
- Fluent English, able to communicate strategy and direction.
🎁 Benefits
- Competitive benefits and global development opportunities.
- Collaborative, inclusive culture with customer focus.
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