Lifecycle Marketing Lead

📋 Description

• Role focused on building and leading a Lifecycle Marketing practice for B2B, SaaS, and eCommerce
• Hands-on with strategy, platform architecture, client delivery, and execution.
• Owns part of the practice growth, including hiring, mentoring, and shaping service offerings.
• Remote-first, with potential global opportunities; operates across eCommerce and Service/SaaS
• Lead client work while defining how Lifecycle Marketing is delivered and measured.
• Work across marketing tech stacks and coordinate with Directors for strategic direction.

🎯 Requirements

• 6+ years in Lifecycle Marketing, CRM, marketing automation, retention, or related fields.
• Experience with B2B, SaaS, Service, or complex eCommerce; not purely traditional DTC.
• Hands-on, from-scratch lifecycle program design and implementation.
• Strong segmentation, automation, customer journeys, trigger logic, experimentation, and measurement.
• Proficiency across multiple platforms (HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo
• Comfort with imperfect data and translating insights into action.

🎁 Benefits

• Competitive base salary; US-based range $100,000- $120,000 USD.
• Comprehensive health benefits; 100% employer-paid plan for you and partial contributions for
• Mental health, fitness, and wellness perks (Spring Health, Headspace, Omada, One Medical).
• Unlimited PTO, company holidays, birthday off, year-end recharge, parental leave.
• 401(k) with company match; annual bonus potential; company-wide annual retreat.