Digital Advertising Strategist – TikTok

📋 Description

• Set up and manage digital advertising campaigns on TikTok Ads Manager
• Campaign configuration, audience targeting, budget allocation, bidding strategies
• Ongoing performance optimization and data-driven full funnel strategies
• Monitor campaign performance, analysis, and reporting
• Support content strategy, creative analysis, and ad creatives briefing
• Utilize TikTok Business Center to manage operations and assist in tracking/attribution

🎯 Requirements

• Bachelor’s degree in Marketing/Advertising or related field
• Experience managing digital campaigns on TikTok Ads Manager or similar platforms
• Knowledge of TikTok ad formats, data analytics concepts, and reporting
• Proficiency with Microsoft Excel and Google Sheets
• Understanding of A/B testing and data-driven optimization
• Familiarity with pixel implementation, attribution, and short-form video trends

🎁 Benefits

• Worksite: Lehi, UT + Home Office hybrid
• Resume to: Pattern, Inc., Attn: Makenna Kringlen