Paid Advertising Strategist

📋 Description

• Own execution, performance, and growth of campaigns within your book of business
• Collaborate with account leadership to evolve strategy within the broader media mix
• Own reporting, optimizations, and client communication for paid social and paid media
• Lead keyword research, ad copy development, bid optimizations, and routine campaign management
• Manage client budgets and provide budget pacing guidance
• Ensure QA to prevent negative revenue impact for clients

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Hands-on experience with at least 2-3 paid advertising channels (Google/Bing, Meta, TikTok
• Experience with campaign development and optimization processes (bid optimization, keyword
• Proficiency in Google/Microsoft Office; proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Strong communication, organizational, and project management skills

🎁 Benefits

• Collaborative culture focused on people and diversity
• Equal Opportunity Employer commitment
• Careers page and contact for authenticity and recruitment inquiries