Lead of Product

📋 Description

• Own onboarding and activation across YogaGo, Muscle Booster, WalkFit.
• Build reusable foundations: onboarding, discovery, personalization.
• Run experiments to improve activation and reactivation.
• Redesign content discovery for modular, quick-access experiences.
• Grow and mentor a small product team with cross-functional partners.
• Prototype AI-assisted concepts before engineering.

🎯 Requirements

• A proven track record building and scaling direct-to-consumer, mobile-first products.
• Real experience working alongside performance marketing.
• A track record of shipping features that measurably moved activation, engagement, or retention.
• People leadership experience — you've led product managers before.
• Sharp communication and stakeholder instincts.
• Comfortable with AI tools to turn rough ideas into tangible concepts.