Performance Marketing Lead, International

📋 Description

• Own international paid acquisition end to end, with clear accountability for funded users, CAC
• Build and manage our global channel mix from the ground up, leading programmatic as the scaled
• Prioritize markets with discipline, deciding where we invest first based on unit economics
• Build the measurement layer for an on-chain product, including wallet-level attribution, on-chain
• Coordinate with legal and compliance on every market we enter, clearing creatives and campaigns
• Support non-traditional acquisition alongside paid media, including creator partnerships, affiliate

🎯 Requirements

• 5+ years in performance marketing or paid acquisition, with a clear track record of scaling spend
• Deep programmatic expertise at meaningful spend scale, including supply path optimization
• Real multi-market, multi-language campaign experience, with genuine judgment about what localizes
• Hands-on use of crypto and on-chain products. You understand how wallets, chains, stablecoins, and
• Experience operating in a compliance-heavy or regulated category where market-by-market
• Strong analytical foundation across attribution, incrementality testing, geographic experiments

🎁 Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories