Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community with
• Lead analytics and reporting across channels, customer behavior, acquisition, conversion
• Understand target customers to optimize the full journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels, optimizing CAC, ROAS, conversion, and LTV.
• Drive e-commerce and digital conversion across pages, offers, journeys, and checkout.
• Build playbooks to scale marketing across locations, aligning with inventory, seasonality, and

🎯 Requirements

• 8+ years in marketing with team leadership experience.
• Experience in consumer-facing, multi-location, DTC/e-commerce/wellness/experience-led businesses.
• Strong CRM, acquisition, retention, lifecycle, and LTV understanding.
• Extensive e-commerce experience: landing pages, offers, checkout flows.
• Expertise across performance marketing, lifecycle/CRM, brand, social, content, growth.
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K; bonus up to 20%.
• Equity for right candidate.
• Remote work flexibility worldwide.
• Flexible hours 8:00 AM–7:00 PM.
• 15 paid vacation days; 3 paid wellbeing days per year.
• Annual team retreat; opportunities to work with global brands.