SVP, Marketing

📋 Description

• Own and execute integrated global marketing strategies across core business lines, corporate brand
• Establish market intelligence with actionable insights on market size, growth, dynamics, and needs.
• Lead TAM, SAM, SOM analysis and market segmentation for high-value opportunities.
• Conduct market research across U.S., Canada, and international markets to inform strategy.
• Define and refine value proposition, positioning, messaging, and differentiation.
• Ensure a consistent global brand voice with local adaptations.

🎯 Requirements

• 15+ years in healthcare or healthcare technology with at least 10 years in senior marketing or
• Bachelor's in Marketing, Communications, Business, or related field; advanced degree preferred.
• Broad understanding of healthcare ecosystem (consumers, employers, payers, providers, etc.).
• Proven success in B2B, B2B2C, and B2C marketing with ability to influence buyers and consumers.
• Strategic and commercial marketing expertise beyond communications; ability to define value
• Experience equipping sales with positioning, messaging, content, and enablement programs.

🎁 Benefits

• Fully remote position available across the United States.
• Executive-level opportunity with broad ownership of global marketing strategy and commercialization.
• Shape growth of sleep health solutions and expand access to care.
• Build and scale a global marketing organization and technology ecosystem.
• Exposure to a broad healthcare ecosystem and strategic partners.
• Collaborate with executive leadership on strategy, positioning, growth, and commercialization.