Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead analytics and reporting to track channel performance, customer behavior, acquisition
• Understand target customers and optimize the full customer journey from discovery to advocacy.
• Own customer acquisition and ticket sales across markets, manage paid media, SEO, and growth
• Oversee e-commerce and digital conversion, including landing pages, offers, journeys, mobile
• Build playbooks to scale marketing across locations, aligning investment with inventory and market

🎯 Requirements

• 8+ years of progressive marketing experience; proven leadership and people development.
• Experience in consumer-facing, multi-location, DTC/e-commerce/wellness/ hospitality/experience-led
• Strong understanding of the full funnel: acquisition, conversion, retention, lifecycle, and LTV.
• Extensive e-commerce experience: landing pages, offers, checkout flows, and journey optimization.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching or optimizing multiple markets/locations.

🎁 Benefits

• Target total cash compensation of CAD 132K–174K.
• Base salary CAD 110K–145K.
• Annual performance bonus up to 20%.
• Equity participation for right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.