Marketing Manager - Enrollment & Engagement

📋 Description

• Lead the design and execution of consumer engagement campaigns across the full funnel from outreach
• Develop messaging strategies aligned with client objectives; support annual planning and
• Test and refine messaging, channels, and tools to improve enrollment and engagement.
• Maintain pre-send QA: audience/list accuracy, link validation, personalization, mobile rendering
• Serve as the primary marketing contact for clients, balancing customization with scalable best
• Manage campaign timelines, dependencies, and roadblocks to ensure on-track delivery.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years in growth, engagement, or lifecycle marketing across digital and offline channels.
• Experience in B2C or B2B2C marketing; healthcare or wellness exposure is preferred.
• Channel expertise: email, SMS, direct mail, digital advertising, CRM platforms, marketing
• Marketing tech: Iterable, Google Analytics, Wrike, Power BI, Looker Studio.
• Strong analytical ability to translate data into actionable recommendations.

🎁 Benefits

• Remote-first culture; fully remote for US-based candidates.
• Flexible PTO; paid leave including pregnancy/parental leave.
• Adoption assistance; healthcare benefits (medical, dental, vision).
• Company-paid life insurance and disability coverage; 14 paid holidays.
• 401(k) with company matching; wellness programs.
• Casual, collaborative work environment; meaningful impact on health programs.