Director of Marketing

📋 Description

• Own and evolve the marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting on channel performance and customer behavior.
• Improve the customer journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels, optimize CAC/ROAS/LTV.
• Oversee e-commerce, landing pages, offers, and checkout experiences.
• Build playbooks to scale marketing across new locations.

🎯 Requirements

• 8+ years in progressive marketing roles with leadership experience.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, or hospitality.
• Strong funnel understanding: acquisition, conversion, retention, LTV.
• Significant e-commerce experience with checkout journeys.
• Broad expertise in performance marketing, CRM, brand, content, social, organic growth.
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132k–174k.
• Base salary CAD 110k–145k.
• Annual bonus up to 20%.
• Equity participation for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.