VP, Brand and Performance Marketing

📋 Description

• Set RTR's brand strategy and long-term positioning, defining messaging, seasonal and multi-year
• Lead Brand Marketing function, establish operating model, planning, briefs, measurement, and
• Own brand and performance marketing budget, prioritize high-ROI programs, track spend, and present
• Drive integrated campaign development from brief to launch, aligning seasonal narratives across
• Lead Social & Creators function, directing strategic social presence and creator partnerships
• Manage Performance Marketing (paid acquisition, CRM, and growth) across search, social, affiliate