Digital Marketing Lead

📋 Description

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit
• Execute integrated campaigns to support new logo acquisition, pipeline, and revenue
• Build audience segments and support targeted and account-based campaigns
• Collaborate with Product Marketing on messaging, landing pages, creative, and campaign content
• Monitor campaign performance and optimize based on engagement, conversion, and pipeline results
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences

🎯 Requirements

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience
• Experience executing multi-channel digital campaigns from build to optimization and reporting
• Hands-on experience with: LinkedIn Ads, Google Ads/SEM, Paid social, Display/programmatic, Email
• Comfortable working with campaign performance data to drive optimizations
• Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or
• Strong project management and attention to detail

🎁 Benefits

• Hybrid role with onsite 3x/week (Tues - Thurs) at San Mateo, CA headquarters
• Base salary $130,000 - $152,000 per year
• Eligible for target bonus; benefits including health, dental, vision, disability, and life insurance
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, wellness benefits
• Adoption and parental leave benefits