CPG Senior Paid Advertising Strategist, Client Experience

📋 Description

• The Paid Advertising Strategist owns execution, performance, and growth of campaigns within their
• Works with account leadership to evolve strategy within the broader media mix.
• Owns reporting, optimizations, client communication, and keyword/ad copy/bid optimization tasks.
• Manages budgets with accurate pacing and ensures on-time delivery across channels.
• Provides insights and forward-thinking strategy; uses Power Digital Nova ecosystem where relevant.
• Maintains testing roadmaps and proactive strategy recommendations across channels.

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Hands-on paid advertising across Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.
• Experience with campaign development, bid optimization, keyword research, and ad copy
• Proficiency in Google Analytics and Office Suite
• Strong understanding of full-funnel marketing
• Excellent written and verbal communication and client-facing presentation skills

🎁 Benefits

• Collaborative environment with internal communication and cross-channel teamwork
• Opportunity to leverage AI technologies to optimize processes
• Focus on growth, performance, and client satisfaction