Senior Relevance Strategist

📋 Description

• Design research recommendations using insights resources and proprietary tools
• Design and deploy quantitative surveys and analyze data for actionable insights
• Leverage VaynerMedia tools to identify valuable audiences and balance long-term brand goals with
• Conduct social listening and content audits
• Conduct audience, category and brand analysis using data, licensed data, and client data
• Collaborate with Analytics and Media to measure performance in real time and optimize strategies

🎯 Requirements

• 3-5 years experience strategically building brands within the advertising industry
• Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel
• Familiarity with reviewing qualitative and quantitative research plus behavioral data to draw
• Ability to collaborate with cross-functional teams and foster results
• Strategic thinking with a balanced analytical and creative approach to integrated marketing planning
• Understanding of multiple channels for communications and their role in brand and content marketing

🎁 Benefits

• Exact compensation may vary based on skills, experience, and location
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits