Paid Advertising Strategist - Ecommerce

📋 Description

• The Paid Advertising Strategist owns execution, performance, and growth of campaigns within their
• Collaborates with account leadership to evolve strategy within the broader media mix.
• Owns reporting, optimizations, client communication, and keyword/ad copy/bid optimization tasks.
• Provides insights and forward-thinking strategy to drive performance.

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Hands-on with at least 2-3 paid channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat
• Experience with campaign development and optimization: bid optimization, keyword research, ad copy
• Proficiency in Google Analytics and Microsoft Office Suite
• Strong full-funnel marketing understanding; excellent communication and project management
• Self-motivated, client-facing, and able to build relationships with stakeholders

🎁 Benefits

• Power Digital’s AI-enabled Growth approach and culture
• Equal Opportunity Employer with a focus on diversity