Assistant Manager - Performance Marketing & Paid Media

📋 Description

• Day-to-day app campaign optimization across digital channels (Meta, Google, TikTok, ASA, etc.).
• Drive UA, retargeting, and reactivation to hit scale and CAC targets.
• Build and scale AI-driven solutions to improve workflows and efficiency.
• Leverage AppsFlyer data and attribution modeling to uncover growth.
• Collaborate with creative/product teams to boost CVR and onboarding.

🎯 Requirements

• Bachelor’s + 3+ years in app performance marketing and UA.
• Hands-on with Google Ads, Meta, TikTok, and Apple Search Ads; knowledge of AEO, VO, in-app funnel.
• AppsFlyer attribution expertise (SKAdNetwork, Privacy Sandbox).
• Experience building/adopting AI tools and automations in workflows.
• Plus: AI-driven automation, predictive LTV models, automated pipelines; O2O/on-demand growth.

🎁 Benefits

• Term Life & medical insurance; GrabFlex benefits.
• Parental and birthday leave; LASA volunteering leave.
• Grabber Assistance Programme; flexible/ differentiated work hours.