Creative Strategist (Paid Social)

📋 Description

• Develop high-performing paid social concepts, hooks, angles, scripts, and creative ideas primarily
• Write persuasive direct-response copy across short- and long-form formats using AIDA and PAS.
• Analyze ad performance, winning creative patterns, competitors, trends, and audience behavior to
• Translate performance insights into actionable briefs for designers, video editors, and UGC
• Test, iterate, and optimise creative assets based on data to prioritise conversions and commercial
• Identify winning structures and develop variations for ongoing testing.

🎯 Requirements

• 2+ years of experience in direct-response creative strategy for DTC e-commerce (in-house, agency
• Strong hands-on understanding of Meta Ads, especially in high-volume testing environments.
• Proven experience creating detailed creative briefs and directing designers, editors, and UGC
• Ability to analyse advertising performance data and translate findings into creative
• Strong direct-response copywriting skills and knowledge of conversion frameworks.
• Deep understanding of DTC psychology, buyer motivations, attention triggers, and scroll-stopping

🎁 Benefits

• Fully remote with UK/GMT hours overlap flexibility.
• Minimum four-hour daily overlap with UK working hours.
• Independent contractor with competitive rate based on experience.
• PTO including UK bank holidays.
• Creative freedom to test concepts and own performance.
• Direct collaboration with founders and marketing team.