Senior Machine Learning Scientist– Media Decision Science

📋 Description

• Lead analytics for paid search, local, and emerging media to improve media effectiveness and
• Define and promote best practices for local media investment across markets.
• Collaborate with Google, agencies, and internal teams to translate insights into where to test
• Convert market, competitive, and performance insights into actionable media planning
• Design and evaluate experiments to measure incremental impact of media decisions.
• Work with partners to align on priorities, measurement approaches, and interpretation of results.