Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and budget/P&L.
• Build scalable TV as a direct-response customer acquisition engine.
• Lead a multi-channel portfolio: national Spanish-language TV, local broadcast, DRTV, CTV, offline
• Partner with digital marketing and sales to create a unified acquisition funnel and optimize
• Autonomy and meaningful media investment with potential for increased scope as the business grows.

🎯 Requirements

• 8+ years in direct-response or performance marketing; 5+ years leading marketing/media teams for
• Masters of TV as a lead-generation channel: negotiate media buys, manage rates/dayparts, run
• Experience managing $1M+ annual media budgets with TV as a significant component.
• Residential real estate experience acquiring homeowners (home-buying businesses, real estate
• Strong understanding of seller economics: CPL, appointments, contracts, closed transactions
• Ability to build attribution/measurement infrastructure connecting media spend to revenue.

🎁 Benefits

• Competitive base salary; performance bonus tied to TV-driven CAC and targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment; autonomy and ownership over a large TV/direct-response portfolio.
• Opportunity to scale marketing strategy for an emerging residential real estate category.