Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, and P&L.
• Lead national Spanish-language TV, local broadcast, DRTV, CTV, DOOH.
• Build unified acquisition funnel with digital handoff.
• Hands-on leadership with meaningful media investment.

🎯 Requirements

• 8+ years in direct-response or performance marketing.
• 5+ years leading media teams with lead gen focus.
• Mastery of TV as a lead-gen channel and media negotiations.
• Experience managing $1M+ annual media budgets.
• Real estate lead-gen experience a plus.

🎁 Benefits

• Competitive base salary aligned with seniority.
• Performance bonus tied to CAC and targets.
• Potential equity participation for the right candidate.
• Fully remote work environment.