Paid Media Specialist (Meta)

📋 Description

• Own Meta campaigns from audience research to reporting.
• Targeting strategies: segmentation, retargeting, and lookalike audiences.
• Collaborate with design/content teams for ad creatives and messaging.
• Monitor performance and optimize for ROI with data-driven insights.
• Manage budgets across campaigns, audiences, placements, and creatives.
• Design and run A/B tests on messaging, creatives, and targeting.

🎯 Requirements

• 2–3+ years managing paid campaigns on Meta platforms (performance marketing).
• Strong proficiency with Meta Ads Manager and Meta Business Suite; familiarity with
• Experience with audience segmentation, retargeting, lookalike audiences, and optimization.
• Analytical skills to interpret data, identify trends, and drive decisions.
• Budget management experience with ROI focus.
• Excellent written/verbal communication and cross-team collaboration.

🎁 Benefits

• Competitive base salary.
• Full-time, 40 hours/week, 8 hours/day.
• Remote-friendly with permanent work-from-home setup.
• EST-aligned schedule; opportunities for professional development.