Brand Design Lead

📋 Description

• Own brand guidelines and visual identity end to end: typography, color, imagery, and motion
• Partner with Marketing on brand strategy, and own how that strategy translates into what people
• Help regional teams and franchise partners stay genuinely on-brand, but with local sensitivity
• Extend Berlitz's shared design system with brand-level tokens and patterns, working directly with
• Make the brand read as credible and premium to enterprise buyers running formal RFPs, not just to
• Shape how the brand shows up across product, marketing, and sales, from the product interface to

🎯 Requirements

• A proven track record building or substantially evolving a brand identity system, not just working
• Real experience with B2B or enterprise brand work: brands that need to read as credible and premium
• AI native experience. You're already deep in context engineering, MCP, generative design tools, and
• Experience designing guidelines that hold up across a large, distributed, or multi-country
• Strong typographic, color, and visual craft, with the judgment to hold a fixed constraint and make
• Fluent English.

🎁 Benefits

• Shape the next chapter of a true heritage brand. Berlitz has almost 150 years of history and no
• Real constraints, real freedom. The name and logo aren’t changing. Nearly everything else is open.
• Direct partnership with the VP of Design, and real influence over how Berlitz shows up everywhere
• One global Berlitz. Join a company actively rebuilding itself, with new products, new systems, and
• Remote-first flexibility, based anywhere in Germany, Switzerland, Hungary, Spain, Portugal