Head of GTM, Antidepressants Support App

📋 Description

• Lead the 0→1 go-to-market strategy with user discovery and experiments.
• Conduct user interviews, cohort/retention analyses to understand engagement.
• Develop positioning and messaging from market experiments for growth priorities.
• Build/test acquisition channels across organic, paid, content, referrals.
• Own App Store Optimization end-to-end and organic growth loops.
• Establish paid user acquisition with CAC, LTV, ROAS targets.

🎯 Requirements

• 6+ years in growth or go-to-market roles for consumer mobile apps, PMF experience.
• Proven ability to discover/validate channels and translate retention signals into growth.
• Hands-on App Store Optimization and paid UA across major platforms.
• Strong data fluency: cohort/retention analysis, CAC-to-LTV modeling, attribution.
• Experience with AppsFlyer/Adjust, Meta, Google UAC, Apple Search Ads, TikTok, GA4, Firebase
• Experience launching consumer mobile products in US/Western Europe with GDPR/ATT awareness.

🎁 Benefits

• Lead 0→1 GTM for an early-stage mental health product.
• Autonomy across PMF, growth strategy, acquisition, retention, monetization.
• Opportunity to shape a lean growth function and team.
• Fully remote working model; international, mission-driven environment.
• Competitive compensation package; salary details to be determined.