Account Based Marketing Specialist - USA

Account Based Marketing Specialist

Location: United States

SweetRush has an exciting opportunity for a talented professional to join our Marketing team!

Who We Are

At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…

About the Opportunity

Most account-based marketing fails for a simple reason: people try to scale personal connections using cookie-cutter templates. They swap a logo on a deck, throw a first name into an email subject line, and call it personalization. We don’t work that way, and we’re looking for an ABM Specialist who doesn’t either.

In this role, you’ll be looking at our most critical accounts as groups of actual human beings with specific challenges, pressures, and goals. Your job is to take what our sales and marketing teams know about these accounts and turn it into thoughtful, creative outreach that makes a learning leader pause and think, “Finally, someone who actually gets what we’re going through.”

SweetRush messaging is always deeply personal and deeply human. What you create should feel authentic and real - not blending in with an ocean of AI-created emails.

You need to know the learning and development world well enough to speak its language without sounding like a textbook. You should be as comfortable digging into data to see what’s working as you are coming up with a creative concept that breaks through the noise. Most importantly, you bring genuine curiosity and respect for the craft. This is a pro-active position for someone who will take the lead to think about how we can build something useful, memorable, and human for the real people on the other side of the screen.

Key Responsibilities

• Develop and execute ABM and demand generation campaigns specifically targeting the L&D industry.

• Partner closely with Sales and Marketing Leadership (Directors and Account Management Team Lead) to identify, prioritize, and refine target accounts and buyer personas.

• Plan and execute multi-channel campaigns across digital platforms and owned assets to drive engagement within key accounts.

• Design and run synchronized ABM “plays” across channels, ensuring consistent and personalized messaging that aligns with SweetRush’s voice and brand.

• Measure campaign performance, analyze results, and continuously optimize tactics to improve ROI and conversion rates.

• Support alignment between Marketing and Sales teams, ensuring smooth handoff of qualified opportunities and consistent follow-through.

• Collaborate with Sales and Marketing Design teams to develop on-brand, high-impact campaigns and assets.

• Write tailored communication assets such as emails, brochures, and landing pages to support account engagement.

• Maintain and manage campaign data within CRM systems (HubSpot experience preferred).

• Ensure close attention to detail in campaign execution, reporting, and data integrity.

Qualifications & Experience

• Familiarity with the Learning & Development (L&D) industry is highly desirable.

• 5+ years of experience in B2B Marketing, with at least 2 years focused on ABM or Field Marketing.

• Proven experience in Account-Based Marketing and/or demand generation.

• Strong understanding of B2B service company marketing strategies and buyer journeys.

• Hands-on experience with CRM platforms (HubSpot preferred).

• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.

• Excellent campaign management and organizational skills.

• Detail-oriented with the ability to manage multiple campaigns simultaneously.

• Collaborative mindset with experience working cross-functionally with Sales and Marketing teams.

Location: Remote

Type of Hire: Full Time

Start Date: ASAP

SweetRush is a remote organization, and as such, all resources must be technically savvy, have access to a strong internet signal, be comfortable with virtual/instant messaging and conferencing tools, and generally be available during established working hours.

Salary/Hourly Range: Salary is negotiable

SweetRush Is an Equal Opportunity Employer

We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethnic origin; sex (including pregnancy); age; physical, mental, or sensory disability; HIV status; sexual orientation, gender identity, and/or expression; marital, civil union, or domestic partnership status; past or present military service; family medical history or genetic information; family or parental status; or any other status protected by the laws or regulations in the locations where we operate. SweetRush will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Call to Action:Submit Your Resume!

Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!

Please note: We’re all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you’d like to be considered for this opportunity, please submit your resume in English.

SweetRush believes in transparency and fairness. And for that reason, all of our active searches are available on the SweetRush “Join Us” page athttps://www.sweetrush.com/join-us/. You can also find our openings posted on our LinkedIn company page under the “Jobs” tab athttps://www.linkedin.com/company/sweetrush/jobs/.

Unfortunately, cybercriminals take advantage of good people. Please know that SweetRush would never ask for your personal information, such as SSN, banking information, credit cards, etc., during the application or interview process. Always be mindful to protect your personal and financial information, and use careful judgment when providing information to talent acquisition professionals.