Media Buyer

📋 Description

• Plan, launch, manage, and scale paid lead-generation campaigns across Meta, Google Ads, TikTok, and
• Own acquisition infra: ad accounts, trackers, cloaking, landing pages, CRM, downstream signals.
• Configure/manage tracking platforms (Keitaro) including landers, routing, macros, filters, traffic
• Maintain tracker-to-CRM-to-pixel/CAPI attribution flows with postbacks and server-side events.
• Optimize campaigns toward qualified leads and deposits, not just CPL.
• Use CAPI events, lead-optimization, and value-based audiences for better downstream results.

🎯 Requirements

• 3+ years hands-on media buying in financial, regulated, or high-risk verticals (capital markets
• Experience managing paid campaigns across Meta/Google/TikTok/native networks.
• Strong hands-on with Keitaro or similar (Binom/RedTrack/Voluum) incl. landers, macros, routing.
• Proven ability to build/manage tracker-to-CRM-to-pixel/CAPI pipelines.
• Understanding of postbacks, lead statuses, server-side events, attribution, downstream tracking.
• Experience optimizing for lead quality and meaningful conversion events.

🎁 Benefits

• Competitive compensation of approximately $2,500–$3,500 per month.
• Fully remote for candidates based in Europe.
• Ownership of paid acquisition strategy across multiple international markets.
• Exposure to challenging performance marketing in financial/regulated verticals.
• Autonomy and direct responsibility for measurable acquisition/revenue outcomes.
• Work across complete funnel from traffic to qualified leads and deposits.