Brand Manager

📋 Description

• Conduct field calls with field team to analyze market trends and competition
• Develop marketing programs and tools aligned to business goals
• Plan marketing portfolio and budget; coordinate regional execution
• Collaborate with Medical and cross-functions to create marketing materials
• Set objectives, strategies, tactics, and forecasts for the product
• Lead brand strategy and market share growth

🎯 Requirements

• Bachelor’s degree or equivalent
• Experience in biotech/pharmaceutical marketing with proven success
• Ability to translate strategies into actionable marketing actions
• Ability to lead and coordinate cross-functional teams
• Knowledge of the healthcare marketing environment
• Knowledge of strategic and tactical marketing including digital