Senior Demand Generation Manager

📋 Description

• Plan and execute integrated demand generation campaigns across content, webinars, events
• Own qualified inbound pipeline growth with accountability for pipeline quality and funnel
• Improve the end-to-end prospect journey from initial engagement through meetings and opportunities.
• Develop and manage paid acquisition strategy, including budget allocation and testing.
• Build nurture and re-engagement programs for not-yet-ready prospects.
• Balance near-term pipeline with longer-term demand generation goals and measure investment impact.

🎯 Requirements

• Demonstrated experience owning B2B demand generation and pipeline growth with results.
• Proven track record of generating qualified pipeline and understanding funnel economics.
• Experience optimizing multi-channel campaigns across paid media, lifecycle, email, content
• Strong understanding of paid acquisition, budgeting, testing, and conversion improvement.
• Ability to make informed marketing decisions with incomplete attribution data.
• Strong analytical and reporting skills to translate data into actionable insights.

🎁 Benefits

• US compensation: $153,000–$180,000 annually, plus equity.
• Fully remote opportunity across the Americas, focus on candidates in the United States.
• Flexible hours for distributed teams.
• Unlimited PTO and regular in-person company retreats.
• Company-provided MacBook Pro or Lenovo and health insurance for eligible US/Canadian employees.