Lifecycle Marketing Manager
FloatMeAustinFull TimeMarketing
Remotely
crmfintechlifecycle marketingemail marketingpush notificationsiterable
Job Description
📋 Description
- Own end-to-end customer journey in fintech services.
- Develop data-driven strategies to convert, engage, and retain users.
- Lead multi-channel communications across email, push, and in-app banners.
- Collaborate with Product and Member Experience teams.
- Manage communications pacing and urgent updates.
🎯 Requirements
- 5+ years in marketing focusing on lifecycle engagement.
- Experience in financial services or fintech.
- Proven in writing actions-driven communications.
- Proficiency with marketing automation (e.g., Iterable).
- Strong analytics and A/B testing mindset.
- Detail-oriented project management in fast-paced env.
🎁 Benefits
- Equal opportunity employer policy.
- Collaborative, growth-focused culture.
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