Sr. Product Marketing Manager, Lending

📋 Description

• Own and execute go-to-market strategy for Chime’s personal loan product, from launch through
• Develop clear, differentiated positioning and messaging that drives adoption.
• Drive cross-functional alignment with Product, Growth, Brand, Analytics.
• Influence product strategy and roadmap through customer insights.
• Own business outcomes: improve adoption, engagement, retention via data-informed marketing.
• Partner with Growth and Lifecycle for multichannel execution and optimization.

🎯 Requirements

• 6–10+ years in product marketing with 3+ years in consumer lending or regulated finance.
• Track record owning end-to-end GTM: segmentation, funnel optimization, outcomes.
• Strong fundamentals: audience insights, competitive intelligence, targeting, messaging.
• Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal.
• Ability to lead through influence and drive cross-functional execution.
• Translate complex product capabilities into clear customer narratives with data-driven mindset.

🎁 Benefits

• In-office policy with four days in the office and Fridays from home for those near offices, plus
• Benefits supporting work and life, including backup care and commuter subsidies.
• Comprehensive health, financial, and wellbeing benefits.
• Generous vacation policy and company-wide paid days off.
• 1% time off to support local community organizations.
• Wellness stipend for eligible expenses and paid parental leave.