Senior Director, Customer Lifecycle Marketing - Usage & Engagement

📋 Description

• Define the vision, strategy, operating model, roadmap, and success framework for Customer Lifecycle
• Build scalable lifecycle programs that accelerate time-to-value, increase feature adoption, and
• Develop digital-first strategies for enterprise customers, especially API-based and
• Establish repeatable experimentation processes, testing frameworks, and optimization practices to
• Partner with Customer Success to coordinate lifecycle programs and create consistent post-sale
• Leverage product usage data, behavioral signals, health indicators, and insights to identify

🎯 Requirements

• 10+ years of experience in high-growth Enterprise B2B SaaS marketing, with leadership of
• Proven track record developing lifecycle strategies that increase adoption, usage, engagement, or
• Experience with API-based products, consumption-based offerings, or similar technology-driven
• Strong understanding of product-led growth, lifecycle marketing, engagement, and experimentation
• Experience partnering with Marketing, Customer Success, Sales, Product, and Revenue Operations.
• Strong analytical capabilities using product, behavioral, and customer data to inform strategy and

🎁 Benefits

• Base compensation range of $192,000–$235,000 USD, depending on experience.
• Potential performance-based bonus.
• Equity opportunities.
• Generous and comprehensive employee benefits program.
• Opportunity to build and lead a new strategic customer lifecycle function.
• High-impact role working across Product, Marketing, Sales, Customer Success, and Revenue Operations.