Senior Creative Strategist

📋 Description

• Own the paid social creative strategy for Meta advertising across international markets.
• Analyze creative performance using metrics like CPA, CTR, CVR, ROAS, hook rate.
• Identify hooks, angles, formats, messages, and audience insights for performance.
• Translate insights into creative concepts, scripts, briefs for production teams.
• Build testing and iteration roadmaps to speed up creative experimentation.
• Conduct competitor research and explore customer motivations and trends.

🎯 Requirements

• Strong experience in DTC, ecommerce or performance-driven consumer business.
• In-house or brand-side experience with direct ownership of creative strategy.
• Hands-on creative development for Meta Ads.
• Experience managing large paid social budgets and high-volume production/testing.
• Understanding of direct-response advertising and consumer psychology.
• Ability to develop compelling hooks, concepts, scripts, messaging and briefs.

🎁 Benefits

• Fully remote position within Europe.
• High level of ownership over the creative strategy function.
• Opportunity to work with a significant Meta budget (~€1M/month).
• Direct exposure to founders and senior decision-makers.
• Fast feedback loops with performance data.
• Opportunity to build a scalable internal creative function.