Marketing Effectiveness Innovation Incubator Consultant
NielsenIQRemotely
machine learningaidatamarketing mix modelingattributionstatistical methodsmatched market testing
Job Description
📋 Description
- Client-facing role at marketing effectiveness incubator
- Lead life-cycle of projects from sign-off to delivery
- Balance client ambition with analytic rigor and delivery realism
- Collaborate with advertisers, publishers, agencies, and NIQ teams
- Provide insights, recommendations, and tools for marketing effectiveness
- Stay current on marketing science, AI, and digital platforms
🎯 Requirements
- Bachelor’s degree in marketing, business, statistics, economics, analytics, or related field
- 3+ years in marketing analytics, media effectiveness, consulting, or solution design
- Strong knowledge of Marketing Mix Modeling, attribution, and experiments (MME, Matched Market
- Familiarity with statistical/data science methods to collaborate with data scientists
- Strong analytical thinking and executive communication skills
- Proven ability to manage projects, timelines, and stakeholder expectations
🎁 Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning access
- Employee-Assistance Program
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