Manager, Product & Retail Marketing

📋 Description

• Own go-to-market strategy and execution for software feature launches — from brief through
• Support hardware launch GTM from concept to shelf, aligning product messaging with production
• Partner with product and engineering to build commercial launch timelines and keep cross-functional
• Translate product capabilities into clear, compelling narratives that resonate with parents
• Own and maintain messaging frameworks for key products and features, ensuring consistency across
• Build and maintain lifecycle and education content that helps customers get lasting value from

🎯 Requirements

• 5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at
• A track record of owning GTM plans or retail programs end-to-end, from strategy through execution
• Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
• Strong writer and communicator, able to translate product features into messaging that works across
• Naturally curious about the end consumer, with an instinct for grounding product and retail
• Highly organized and detail-oriented, you don’t lose track of deliverables across several retailers

🎁 Benefits

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products