Senior Marketing Specialist

📋 Description

• Build, launch, and optimize automated and promotional email campaigns using Marketo or similar
• Own member lifecycle journeys from onboarding to retention and re-engagement.
• Translate product launches and offers into compelling member communications.
• Execute high-volume campaigns with tight deadlines, maintaining quality and brand standards.
• Develop audience segmentation strategies based on demographics, behaviors, and engagement.
• Build and optimize marketing automation workflows to boost efficiency.

🎯 Requirements

• 5+ years of professional marketing experience with performance-driven strategies.
• Deep expertise in email marketing as a core focus.
• Experience across lifecycle, product, and promotional marketing.
• 2–5 years of Marketo or comparable platform experience preferred.
• Strong analytical skills and ability to turn data into decisions.
• Excellent written and verbal communication, with persuasive email content skills.

🎁 Benefits

• Unlimited paid time off.
• Exclusive employee travel rates and program discounts.
• Medical, dental, and vision insurance.
• 401(k) retirement plan with company participation.
• Opportunity to work on high-impact lifecycle and email marketing programs.
• Exposure to AI-enabled marketing initiatives and cross-functional collaboration.