Growth Marketing Lead, Marketplace

📋 Description

• Own growth for both sides of Wonderschool marketplace: parents and providers.
• Lead performance marketing, conversion optimization, and AI-powered personalization for parents.
• Drive grassroots recruiting: weekend events, community outreach, and social campaigns for providers.
• Partner with product and engineering to improve website funnel and analytics.

🎯 Requirements

• Strong analytical ability; model CAC, LTV, and payback.
• Technically fluent; can collaborate with engineers on conversion.
• Excellent on-the-ground event planning and people skills for moms and educators.
• Proven track record in paid and organic social campaigns driving acquisition.
• Demographically savvy with messaging across diverse communities.
• Systems-builder who can create scalable growth playbooks and AI-enabled processes.