Senior Creative Strategist

📋 Description

• Own the paid social creative strategy for Meta advertising across international markets.
• Analyze creative performance using metrics like CPA, CTR, CVR, ROAS, hook rate.
• Identify hooks, angles, formats and audience insights for performance.
• Translate insights into creative concepts, scripts and briefs for production teams.
• Build structured testing/iteration roadmaps to improve creative experimentation.
• Collaborate with founders and performance marketing stakeholders to align with commercial

🎯 Requirements

• Strong experience in DTC/e-commerce or performance-driven consumer business.
• In-house or brand-side experience with ownership of creative strategy.
• Hands-on experience with Meta Ads creative optimization.
• Experience managing large paid social budgets and high-volume production/testing.
• Direct-response advertising, consumer psychology and performance creative principles.
• Excellent hooks, concepts, scripts and creative briefs; strong written English.

🎁 Benefits

• Fully remote position within Europe.
• Ownership of the creative strategy function with a large advertising budget (~€1M/month).
• Direct exposure to founders and senior decision-makers.
• Fast feedback loops with meaningful performance data.
• Opportunity to build a scalable internal creative function.
• High-impact role in a fast-growing international DTC business.